Why do startups fail? A vast majority of the time it's because they've built a product or technology that no one is willing to pay for. Fail fast and fail cheap by testing whether your product or service will work in the market before you fully develop it. Use your interviews with potential customers to design the features that customers really want.
Guided Customer Validation for Early Stage Ventures
Work with one of our expert advisors to validate your customer.
Customer Validation: A Critical Tool for Entrepreneurs and Startups
Early stage customer validation can be an important tool for increasing the success rate for early stage ventures. Market validation work can lead to:
Earlier and more informed decisions on whether to move forward with any given product/service
Better intelligence as to the requirements for product/market fit and minimum viable product
A potential pool of beta customers
A more efficient use of the limited available capital
Entrepreneurs with a deeper understanding of their markets
This program is for entrepreneurs. It is designed to be efficient and affordable – to achieve this, Innovate Manitoba’s Guided Customer Validation Program has the following guidelines:
Not all, but a substantial portion of the work should be done by the entrepreneur subscribing to the program. Not only will this reduce the cost of the work, but more importantly, the entrepreneur will become intimately connected with potential customers.
The work shouldn’t take too long: it must be strategic, effective and timely.
Advisor fees for each market validation study will range between $5,000 and $7,500, which can be covered by the Province’s CSB program.
Contact us for more information or to get started!